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Funding Round Profile

The Edit LDN

start up
United Kingdom - London, England
  • 18/01/2023
  • Seed
  • $4,800,000

A Global Online Destination for Limited Sneakers and High End Streetwear. Featured in The Times, GQ, Hypebeast, Forbes, and more.

Brands we carry include: Jordan, Yeezy, New Balance, Travis Scott, Dior, Off-White, CPFM, KITH, to name a few...

Being self-confessed sneaker-heads, we identified a gap in the market and established The Edit LDN to digitally connect investors and owners of sneakers with buyers, redefining a market forecasted to hit $30B by 2030. Turning a passion into a multi million pound business in just 2.5 years, the business has grown 500% Year on Year and is on track to scale further into USA & UAE this year.

We became:
• The 1st Reseller to enter Harrods, now on 3 floors.
• The 1st Global Sneaker Marketplace to pledge to removing 1KG of plastic from the oceans with every sale through their platform - PreLoved Marketplace launching 2022.
• The 1st Global Sneaker Marketplace to accept Crypto, entering the Metaverse via Bloktopia, 2022
• The 1st Global Sneaker Marketplace to deliver a Same Day Service

We will be the most Disruptive, and most Innovative Sneaker & Streetwear Marketplace, Globally.

Further Highlights include:
• Harrods - 2,000 SQ FT space in Iconic Department Store, now across 3 floors.
• Global Partnership with Threads Styling - UK & USA
• Included in Klarna's Heartbeat 4 Sneakers Week alongside Size, Footlocker and Adidas
• Collaboration with Defected Records
• Collaboration with McQueen
• Collaboration with Adora Swim


Related People

Moses RashidFounder

Moses Rashid United Kingdom - London, England,

- 16 years commercial business experience

- CEO of The Edit LDN - A Global Online Marketplace for Limited Sneakers & Streetwear. Including Brands like: Yeezy, Jordan, New Balance, Supreme, Fear of God, Louis Vuitton and More.
Site: www.theeditldn.com

- CEO of Section:Media Ltd - A specialist Recruitment Agency for the Digital Advertising Market. Clients include: Channel4, Disney, Epic Games, ITV, GroupM and More.
Site: www.sectionmedia.co.uk