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$775.98M Raised in 57 Funding Rounds in the past 7 Days - View All

Funding Round Profile

The 7 Virtues Beauty Inc.

start up
Canada - Halifax, Nova Scotia
  • 02/11/2023
  • Unknown
  • Undisclosed Amount

At The 7 Virtues, we make perfumes that are good for the world, and good for your soul.

We’re a socially and environmentally conscious brand that sustainably sources ingredients from around the world. Our aromatherapy scents are cruelty-free, hypoallergenic, and free of phthalates, parabens, formaldehyde, and sulfates.

Our contemporary collection is available exclusively on our website and at Sephora USA, Canada, Europe, UK, Australia and New Zealand. It includes Vanilla Woods, Santal Vanille, Blackberry Lily, Lotus Pear, and Coconut Sun.


Related People

Barb StegemannFounder

Barb Stegemann Canada - ND

Founded The 7 Virtues® fragrance collection made with natural essential oils to support countries rebuilding after war or strife. Our origin story has evolved and in addition to sustainably sourced and upcycled ingredients, we support Days for Girls to advance menstrual equity.

The fragrance collection is the thesis in my book, The 7 Virtues of a Philosopher Queen brought to reality. Women own the buying power and yet we still face issues of war and poverty. Harnessing this buying power to make change is possible.

We were featured on CBC Television's Dragons' Den and I was the first woman (and certainly not the last!) in Atlantic Canada to get a venture capital deal on the most popular reality entertainment show in Canada. Went on to become the Top Game Changer in the history of the Show.

In 2018 we launched a new contemporary collection of perfumes exclusively in Sephora. Our perfume have earned the Clean Plus Planet Positive seal of approval as our perfumes don't contain phthalates, parabens, sulfates or a host of other ingredients on the list to ensure our hypoallergenic vegan scents meet the standards of clean.

Our hero perfumes are Vanilla Woods, Coconut Sun, Lotus Pear and Santal Vanille. Our aromatherapy perfumes are now available in Sephora Canada, USA, EU, UK and AUS/NZ.