Barak Bar-CohenFounder

United States - Princeton, New Jersey

Mr. Bar-Cohen has over 25 years of experience building, scaling and operating businesses in the telecommunication, digital media and beverage industries both in the U.S. and abroad.

Mr. Bar-Cohen is the Founder and Chief Executive Officer of Sojo Industries, an industrial automation company that utilizes robotics, mobility, and modularity to deliver efficient packaging and assembly solutions to the food and beverage industry. Sojo has built and designed a sophisticated SQF-compliant facility in Pennsylvania ("Sojo Sprint") across its eight automated lines to support a variety of packaging materials. In addition, Sojo utilizes its proprietary mobile manufacturing offering ("Sojo Flight") to eliminate freight costs, labor costs, packaging costs and emissions while delivering on-site packaging services. The Sojo team is comprised of seasoned executives and operators from the food and beverage industry and several Fortune 500 brands, distributors and manufacturers.

Mr. Bar-Cohen is the former Chief Operating Officer of Bai Brands, a healthy antioxidant infused beverage company based in Princeton, NJ which was acquired by Dr. Pepper Snapple Group for $1.7 billion. At Bai, Mr. Bar-Cohen was responsible for all operational functions including production, quality control, regulatory, customer care, procurement, warehousing, demand planning, and inventory management.

Prior to this role, Mr. Bar-Cohen held several executive leadership roles at Piksel , a global provider of IPTV enterprise software solutions responsible for over 750 employees across 20 offices worldwide. From 2006 to 2008, Mr. Bar-Cohen served as an investor and President and Chief Operating Officer for Narrowstep, a TV over the internet software platform company based in London which was acquired by Piksel.

From 2000 through 2005, Mr. Bar-Cohen served in several Senior Management roles at RCN Corporation, a leading provider of bundled communication services to residential customers across the United States which was later sold to private equity group Abry Partners for over $1.2 billion.

Mr. Bar-Cohen supports ‘moon-shot’ technology projects sponsored by faculty and students at Ben Gurion University in Israel, is a minority owner in the Hapoel Beer Sheva Israel Basketball Team, and is an investor and board member of organic cold pressed lemon water company, Lemon Perfect.

Mr. Bar-Cohen received a BA in Economics with Honors from Brandeis University and earned an MBA from the Tuck School of Business at Dartmouth College.