Nick VallaFounder

United States - Scottsdale, Arizona

As CEO of ShiftUp, I'm on a mission to revolutionize how B2B go-to-market teams operate, grow, and deliver value to their customers.

My journey to this point has been built on a foundation of diverse sales experiences—from individual contributor roles to leadership positions, selling to SMBs and enterprises, through direct and channel partnerships.

For the last 8 years, I've been fortunate to build The Valla Group, a sales methodology and training business that has served hundreds of Fortune 100, 1000, and emerging companies worldwide. We developed a research-based, data-driven approach that transformed how sales teams think strategically, leverage data, and engage effectively with customers. This methodology drove hundreds of millions of dollars in results for our clients.

Working closely with CROs and sales leaders across industries gave me deep insight into what's fundamentally broken in today's GTM approaches and what the future must look like with AI. Now at ShiftUp, I'm applying these insights as we create an intelligence platform that reimagines GTM workflows through AI-orchestrated systems.

I'm passionate about helping organizations unlock growth by supercharging sellers with exactly who to sell to, what to sell them, and how to sell it—shifting cognitive load to intelligent systems and enabling scale across the entire organization.

If you're looking for a new perspective on how to use AI in GTM or how to unlock growth potential that was never possible before, let's connect.