Sherlok

Australia - Adelaide, South Australia

• 03/07/2023
• Unknown
• $3,400,000

We’re on a mission to help mortgage brokers keep their clients for longer, protect their trail book income, and generate valuable refinancing leads.

We were sick and tired of banks offering better interest rates to new mortgage customers while existing customers were being charged a ‘loyalty tax’ (a higher interest rate the longer they’re with the bank). So we came up with a solution.

Sherlok is Australia’s first automated repricing and home loan refinancing retention tool that delivers loan book growth and prevents clawback commission.

Reprice loans automatically • Sherlok monitors interest rates, detects when homeowners could be on a lower rate with their current lender, and automatically reprices the home loan on the brokers’ behalf.

Generate refinancing leads • Sherlok compares clients’ rates against other lender rates, identifies valuable refinancing opportunities from the broker’s existing trail book, and sends these leads straight to the broker’s inbox.

Mortgage brokers put a lot of work into building their trail book. Now it’s time to make their trail books work as hard as they do.

It’s win-win: happy clients, and with Sherlok working quietly in the background, the broker will look like the hero.

And that’s what drives us.

Founded by award-winning mortgage broker Adam Grocke, Sherlok remains privately held by Adam and his founding team, who have a bold vision to grow Sherlok to a market-leading platform for brokers to refinance loans.

Related People

Adam GrockeFounder

Australia - Adelaide, South Australia

Award winning mortgage broker turned fintech entrepreneur.

I’m the founder and CEO of Fintech startup Sherlok, Australia’s first automated repricing and refinancing tool for mortgage brokers.

After over 12 years as a mortgage broker (and winner of awards like Broker of the Year and Top 30 Brokers Under 30 in Australia), I was sick and tired of banks offering better interest rates to new mortgage customers while existing customers were being charged a ‘loyalty tax’ (a higher interest rate the longer they’re with the bank). So I came up with a solution: Sherlok, an AI engine that helps mortgage brokers keep their clients for longer, protect their trail book income, and generate valuable refinancing leads.

With Sherlok, brokers can:

Reprice loans automatically • Sherlok predicts when a client will leave a broker, monitors interest rates, detects when homeowners could be on a lower rate with their current lender, and automatically reprices the home loan on the brokers behalf.

Generate refinancing leads • Sherlok compares clients’ rates against other lender rates, identifies valuable refinancing opportunities from the broker’s existing trail book, and sends these leads straight to the broker’s inbox.

LinkedIn https://www.linkedin.com/in/adam-grocke/