Serene

• 12/02/2025
• Pre-Seed
• $1,157,059

At Serene, we’re redefining how retail organisations serve their customers, including those that are vulnerable. Rooted in lived experience and launched in 2024, we combine AI and behavioural science to ensure no one facing financial vulnerability slips through the cracks.

The challenge is immense—over 50% of UK adults show signs of vulnerability, yet fewer than 10% are identified by their financial providers. This gap not only leaves customers underserved but also costs organisations billions in missed opportunities, regulatory penalties, and operational strain.

As the first Consumer Vulnerability Engine of its kind, Serene empowers organisations to take a proactive, data-driven approach to supporting customers across every product, touchpoint, and journey. With tools like SereneID, SereneScore, and SereneCare, firms can identify, predict, and address vulnerability at scale—turning compliance into an opportunity to reduce costs, unlock growth, and deliver better outcomes.

We believe supporting vulnerable customers is about more than meeting regulatory requirements like the FCA’s Consumer Duty. It’s about reshaping customer experiences to build trust, resilience, and long-term value. Backed by leading investors and recognised for innovation, Serene is helping organisations move beyond compliance to create a smarter, safer, and more inclusive future for all.

#FinancialInclusion #VulnerabilitySupport #AIInnovation #FinTechForGood #ResponsibleBanking

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