Roster

United States - Lehi, Utah

• 25/07/2022
• Seed
• $6,000,000

Customers often gravitate to buying an experience more than just a product. Roster helps brands nurture and grow their brand community into a strong sales channel to better diversify their revenue and be more resilient to changes in online advertising. It takes dedication and the right strategy to get the brand ambassadorship engine running and it's worth it! We're here to help brands accomplish this.

With the Roster platform, brands connect with the people already talking about their brand or those who will with the right nudge. The result is increased engagement, referred sales and a more connected community. It's never been easier to maximize the power of word of mouth marketing.

Brands like On Running, HydroFlask, 1-800 Contacts, Salomon, Atomic, Cotopaxi, G2G, Vooray, and many more are using the Wooly platform to drive real sales through word of mouth marketing.

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Kyle FraughtonFounder

United States - Salt Lake City, Utah,

I have an extensive background as an executive business leader in high-growth, venture and PE-backed companies that have resulted in 3 very successful exits. I have led go-to-market organizations across a wide variety of industries - specifically SAAS, Financial, and Technology. I have led teams that have successfully sold into enterprise, mid-market, and SMB. I have built successful sales teams to handle direct B2B sales with every size company out there as well as partner/channel sales, resellers and VARs. My knowledge of how to identify key market opportunities, understanding of how to prospect sales channels and successfully negotiate business relationships - from SMB to Enterprise - on a worldwide scale has been instrumental in quickly growing successful companies.

LinkedIn https://www.linkedin.com/in/kylefraughton/