Benoit LacroixFounder

Canada - Montreal, Quebec

I am a full-time human being committed to a career mission aimed at fostering sustainable mobility and transportation. With an entrepreneurial spirit, I am driven to create innovative ventures and tackle complex challenges by mobilizing individuals and forging partnerships. I am known for my interpersonal abilities, creative mindset, ability to see the bigger picture, and my tenacity, composure, and optimism in challenging situations.

Through my 15 years with Effenco, the company I co-founded just as I finished my engineering degree, I have assumed a prominent role of leadership and ownership in the innovation process, in financing, as well as in strategic and business development activities.

With Astus, I successfully took over a family-owned and operated technology SME, orchestrating a remarkable transformation into an agile, strategy-oriented, and team-managed company.

While I possess an intuitive nature, data has always been at the foundation of my work. Throughout my entire career, I have been dedicated to collecting, analyzing, and presenting data, leveraging its power in both the business and technological aspects of my endeavors.