Gee LefevreFounder

United Kingdom - London, England

Gee Lefevre leads Teneo’s work in Travel, Leisure, and Hospitality, as well as providing broader advisory on economics, demand, and consumer behaviour to a wide range of industries and public bodies. He is an expert on how macroeconomic, geopolitical, and cultural factors influence consumers’ behaviour, movement, and demand for products and services.

Gee’s work in the Travel sector focuses on aviation alongside experience in heavy rail, bus, and broader mobility. He specializes in travel demand and revenue recovery and growth, as well as broader engagements around strategy, refinancing, and investment. In particular, the impact of the Covid-19 pandemic and rapid economic change on these sectors is a key focus of his team’s work. Gee has recently advised some of the world’s largest airlines on this topic, alongside working on a number of high-profile engagements focused on recapitalization and central government support within the aviation sector. More broadly, Gee has led engagements involving the future of transportation, bus operations, and the impact of industrial action and disruption on rail and bus demand.

In the Hospitality and Leisure space, Gee and his team focus on supporting major global chains and franchises to understand the relationship between consumer behaviour/attitudes and overall demand and revenue growth. A vast majority of this work has focused on how major events such as the Covid-19 pandemic, rapid economic flux, and structural demographic change have impacted consumers’ movement and demand for these products. This has included the innovative use of cell tower data to map consumer movement patterns, complex economic forecasting, and scenario modelling.

More broadly, Gee supports a range of clients on how macroeconomic, geopolitical, and cultural factors influence demand and revenue. This has included work in the industrials, business services, and commodities sectors across a range of geographies. The team specialize in building detailed, scenario-based forecasts for demand and revenue based on layering together multiple factors to give a range of potential outcomes. This has been used to support a range of broader engagements including due diligence, asset disposal, refinancing, and government intervention.

A key element of Gee’s team is the use of a range of Senior Advisers in both the travel/leisure space, as well as in the topics of politics and economics. These advisers include former CEOs of multi-billion dollar hospitality and travel corporations and highly respected government advisers, economists, and politicians.