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Populix
Indonesia
- Tanjung Duren Selatan, Jakarta
- 15/04/2025
- Series B
- $4,300,000
Populix helps companies & governments to understand, penetrate, and dominate Southeast Asia — the world’s most dynamic market.
Our Services:
● Market Research
Data-driven insights on consumer behavior, industry trends, and competitive dynamics to help businesses make informed decisions. From brand performance tracking to product validation, our solutions & methodologies ensures companies stay ahead in Indonesia’s fast-growing market.
Solutions: Brand Research, Product Research, Advertisement Research, Customer Experience, Market Overview, Service Only, Research Amplification
● Policy & Society Research
Public sentiment, policy impact, and societal trends analysis to help organizations and governments make data-driven decisions. From economic behavior to social change, our research provides clear, actionable insights into Indonesia’s dynamic landscape.
Solutions: Strategic Planning & Program Evaluation, Social & Behavioral Research, Policy & Index Development, Economy & Bussiness Solutions, Strategic Communication, Research Amplification
● PopSurvey
Survey-building and respondent solutions for academic and applied research. PopSurvey empowers students, researchers, and professionals to collect credible, fast, and affordable data, with AI-assisted tools and verified respondents to simplify the overall survey process.
Capabilities: Survey Builder, Respondent Solution, NeXa AI Research Assistant, and others
● Respondent Only
Connecting businesses and researchers with high-quality, targeted respondent panels, efficiently and hassle-free. Whether for product testing, market validation, or internal research, our respondent solution delivers the right audience to match your exact criteria across the region.
Capabilities: Respondent Fulfillment, Multi Tools Compatibility, Simple Setup, and others
- Industry Research
- Website https://info.populix.co/
- LinkedIn https://www.linkedin.com/company/populix/
Related People
Eileen K.Co Founder
Indonesia -
Jakarta, Jakarta
Co-Founder and COO of Populix, a consumer insights platform that is disrupting and innovating the research industry.
Previously she was the core Brand and Marketing team of Savoria, Djarum's subsidiary in the field of FMCGs, where she spearheaded the market launches of Ready-to-Drink beverages namely Yuzu Tea and Yuzu Isotonic. She was also Djarum’s Associate of Business Development / Diversification where she was exposed to different industries such as technology, manufacturing, and advertising. Additionally, she had also worked as a Consultant at Jaguar Land Rover in Conventry, UK and as Product Development at Campbell's Soup Company in Camden, USA. As a result of her diverse experiences, she has developed a keen interest in topics surrounding market research and data, new product development, and businesses in developing countries.
Eileen graduated from the University of Cambridge in 2014 with a Master of Philosophy in Management, and from the University of Illinois at Urbana-Champaign (UIUC) in 2012 with a Bachelor of Science in Food Science and Human Nutrition with honors. At UIUC, she was granted scholarships throughout her whole undergraduate years and was awarded the University Bronze Tablet for sustained academic excellence having achieved a perfect 4.0 GPA and have her name inscribed in a 'bronze tablet' and hung in the university main library. In her spare time, she enjoys reading, playing tennis, and practicing her Korean (a 3rd language she is hoping to master). Last but not least, she is also an avid traveller, having travelled to over 60 countries and counting.
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