Anurag KediaCo Founder

India - Mumbai, Maharashtra

• Highly driven business leader with 15+ years of entrepreneurial and corporate experience
• B. Tech. from IIT Bombay (2001), PGDM from IIM Ahmedabad (2004)
• As Director (Marketing), Richfeel, managed a INR 20 crore annual budget across different channels (television, print and digital)
• Significant corporate experience across KPMG, Tata Group and Procter and Gamble
• Mentor and Advisor to multiple entrepreneurs and small to mid-size companies
• Active participant in industry bodies and experience in liaising with Government bodies to define quality frameworks and training standards
• Adept at solving complex business problems through innovation and marketing-led strategy
• Hands-on experience in building businesses from the ground up, from idea to market, defining long-term innovation and renovation strategy for brands
• Deep understanding of marketing with particular expertise in branding, mass media, advanced digital marketing and e-commerce

Key Skills: Introducing processes to achieve goals in unstructured environments, leading large and geographically distributed teams, working across hierarchies to attain business objectives, enabling business development and closing deals by creating trust and win-win outcomes