Orbee
- 15/09/2023
- Series A
- $4,000,000
Orbee provides analytics, data, and automation middleware solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the Orbee's platform to measure marketing investments with campaign analytics, understand shopper behaviors with its customer journeys, manage and control their first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful APIs and SDKs. The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies.
- Industry Software Development
- Website https://www.orbee.com/
- LinkedIn https://www.linkedin.com/company/orbee/about/
Related People
Atul PatelCo Founder
Atul Patel is Orbee’s Co-Founder and CEO bringing to the automotive industry 20 years of tangible marketing technology experience gained in starting and scaling martech companies. Atul holds several patents in marketing data compliance that have saved large marketers millions against compliance and inefficiencies. These patents became the core technology behind Jornaya (LeadiD), a company that Atul co-founded and which was acquired by Verisk, a data analytics and risk assessment firm which also acquired Infutor and Contact State.
Atul also founded Optimal.com, an ad blocking company acquired by Sovrn; OptimalSocial, a social graph analytics and media buying platform acquired by Brand Networks, where he serves on the Management Board. Brand Networks works with large brands like Walmart and is a certified partner of Facebook, Instagram, Snap, Tiktok, Pinterest, Twitter, and LinkedIn. He also founded OneScreen, a digital video, CTV and OTT technology company and helped define early video ad standards; co-founded LeadROI, a bleeding-edge lead management system for financial services; served as advisors to AdGear, a DSP and SSP that became Samsung Ads; and built a video business for NTENT, a search engine and search monetization provider to mobile carriers.
Atul serves as founder, advisor, and executive on many startups in and out of the automotive industry. He was born and raised in Southern California, attended UCLA, and now resides in Houston, TX.