Ben PhamCo Founder

United States - San Francisco, California

As the co-founder of Character, a branding agency known for its expertise in branding some of the world's most innovative companies, I have always been driven by a passion for creativity and pushing the boundaries of design. With offices in San Francisco and New York, I led teams to collaborate with industry leaders. During my tenure at Character, I had the privilege to partner with renowned companies such as Netflix, Apple, LG, Google, Amazon, WeWork, Nike, DoorDash, and Electronic Arts, helping them shape their brand identities and narratives in meaningful ways.

In 2018, Character achieved a significant milestone when it was acquired by Dentsu. Recognizing a gap within my clients' businesses during my time at Character, I departed in 2023 to establish a new company aimed at addressing this issue.

Current Endeavors —

Today, I am the founder of Obello, an AI Graphic Design platform dedicated to empowering companies to scale and manage their brands efficiently. This platform harnesses the power of artificial intelligence to streamline design processes, enabling businesses to maintain consistency across all touchpoints, even at scale.

Personal Life —

Outside of my professional pursuits, I reside in Marin, California, where I find inspiration in the natural beauty that surrounds me. Alongside my partner, Tish Evangelista, and our dog Sammy, we split our time between the United States, Paris, and Southern Spain.