Oats Overnight

United States - Tempe, AZ

• 06/03/2023
• Series A
• $20,000,000

Oats Overnight launched in 2016 as a delicious, nutritious and convenient solution to breakfast. The product requires minimal nighttime preparation, resulting in a high-protein meal that is ready to eat on the go when you wake. With a commitment to quality, Oats Overnight uses certified gluten free oats and superfood ingredients like maca root, raw cacao, hemp, coffee and more. Each serving is low in sugar and offers more than 20 grams of custom-made protein created to perfectly match each flavor. The product comes in five classic flavors made with Whey Protein and five dairy free, plant-based flavors made with Pea and Fava Protein. Oats Overnight is "Amazon's Choice" in the category, with each flavor release ranking #1 new best seller in oatmeal.

Related People

Brian TateFounder

United States - West Hollywood, California

After more than a decade as a professional high-stakes poker player, I transitioned my passion for risk evaluation, analytics, and game theory towards a new direction: building a vertically integrated breakfast brand.

As a fitness and health enthusiast, I spent years experimenting with homemade oatmeal recipes designed to complement my workout routine and demanding schedule at the card tables. However, I quickly grew tired of the tedious preparation and constantly having to restock ingredients, so I became determined to find a more convenient, nutritionally complete alternative.

This led me to create Oats Overnight, the world’s first spoon-free, high-protein oats formula made with certified gluten-free oats, clean protein and superfoods. In just 5 years our team has grown the brand to eight figures in annual revenue and tens of millions of meals served.

LinkedIn https://www.linkedin.com/in/briantate642/