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Funding Round Profile

Needed PBC

start up
United States - Los Angeles, California
  • 07/10/2021
  • Seed
  • $5,800,000

Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy. Our products are currently sold direct to consumer and through a network of health practitioners (doctors, doulas, nutritionists, and more).

Most prenatal vitamins just aren't cutting it-they are made to meet bare minimum needs, not to optimally nourish a woman and her baby. 97% of women take a prenatal during pregnancy, and yet 95% of mamas-to-be have nutrient deficiencies. We started Needed to change this through products that truly work, and that address underserved areas of women's health including postpartum depression.

Needed was founded by Julie Sawaya and Ryan Woodbury, two Stanford MBAs, lifelong nutrition nerds, and mamas-to-be.


Related People

Ryan WoodburyCo Founder

Ryan Woodbury United States - Los Angeles, California

Original, enterprising, systems-oriented, and forward-thinking entrepeneur on a mission to nourish mamas and Mama Earth.

Advocating for broader awareness of the human and environmental health connection has carried through much of my life. I believe fundamentally that nourishing mamas will directly support nourished communities and a nourished planet.