Alicia TulseeFounder

United States - Cambridge, Massachusetts

Alicia Tulsee is a native New Yorker and Harvard alum, based in Boston, MA and the founder of the first direct to consumer medical apparel lifestyle brand for nurses, Moxie Scrubs.

In awe of all of the amazing nurses who cared for her loved ones, Alicia felt a calling to do something meaningful for the nursing profession and founded the brand out of Harvard University’s Innovation Lab with the passion to create a brand dedicated to giving nurses the sense of fashion, professionalism, and respect that they want and deserve.

‘Moxie’ defines the 'force of character, determination, and resourcefulness,' of the nurses across our country on the frontlines today; More than a brand, this is a movement.