Maad

Senegal - Dakar

• 15/05/2024
• Seed
• $3,200,000

Maad is Francophone Africa's fastest growing B2B e-commerce player. We are modernizing informal retail with digital services for thousands of small shops that sell food, beverages, and everyday household products.

Our product offerings target :
- Small Retailers: A mobile app that's a one-stop shop for all supply needs. We provide reliable delivery, low prices, and fewer stockouts, alongside delayed payment services to increase retailers' access to working capital
- FMCG Brands: The most complete picture of a fragmented consumer market. With our software, Brands can track live presence and market share data. They can also deploy promotion and merchandising services in targeted neighborhoods to increase sales of key products.

Related People

Jessica LongCo Founder

Senegal - Dakar Region

I make scalable software tools to help large entities (like Ministries of Health or logistics networks) provide reliable services. My special focus is "tech ops": close observation of field settings to design data-driven workflows, infrastructure, and KPIs. I get to the heart of where software can add value operationally.

I am an American who chooses to live in Senegal because I feel a strong connection to the entrepreneurship community here. Together, we are tackling big problems: building infrastructure (layered on digital technology) that meets basic needs and creates inclusive, lasting economic growth.

LinkedIn https://www.linkedin.com/in/jessicalong4/?originalSubdomain=sn