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MAGIC AI (UK)
United Kingdom
- London, England
- 24/07/2023
- Unknown
- $2,437,000
MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the world's best athletes at home.
MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the world's leading athletes.
Similar to how Masterclass.com has done for the higher arts, we enable anyone to be coached by the world’s best in sport, strength, yoga, boxing, dance etc. Users get 1:1 hyper-personalised tracking and feedback as if being personally trained + corrected by them -- but without having to pay £100s a week in typical personal training fees.
We are stocked in Selfridges, were named Techround’s #1 IoT startup 2021 and were recently backed by Virgin Startup.
We are venture capital backed by 2 leading multi $billion VC funds who also invested in unicorns: Grover, Scalapay and Onfido as well as the founders/angels from Spotify, Stripe, Facebook, Hopin and Tough Mudder.
- Industry Wellness and Fitness Services
- Website https://magic.fit/
- LinkedIn https://www.linkedin.com/company/magicfit2021/
Related People
Varun BhanotCo Founder
United Kingdom -
London Area
Co-founder & CEO, MAGIC (https://www.magic.fit)
After eating too many kebabs & drinking too much whisky at university, I had gotten pretty overweight.
After undergoing a 16-week transformation, I lost 20% body fat and felt my best ever.
This journey of my transformation made me realise how old-fashioned personal training had become - manual feedback reliant and no innovation in the last 100 years.
This inspired me to create a product that enables people to access 1:1 hyper-personalised training within the safety of their homes, but enabling it at scale and at a much cheaper cost than the £100s a week that I had to spend to get that same personalised attention.
That’s how MAGIC (https://www.magic.fit) the world’s most intelligent personal trainer, was born. It uses computer vision, connected weights and 3D cameras to deliver personal training catered specifically to your body.
MAGIC has been named Techround’s #1 IoT startup in 2021 and has become the first company in the world to develop AI coaching and machine learning for bench exercises.
Prior to MAGIC, I had a stint at Wall Street and then moved on to join the founding team of venture-capital-backed Hubble, as employee #1. Helped lead the company from MVP concept to $7m+ Series A.
After getting married to my wife Anisha, we started a social impact startup, UNHOUSED.ORG - one of the EU's Top 5 Startups combating poverty.
Dating even more back, I started as a Law undergrad from LSE and then studied entrepreneurship at Cambridge.
The entire journey has been full of ups and downs along with life-changing lessons.
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Currently, we are focused on MAGIC and trying our best everyday to democratise personal training and make it affordable with the help of tech and design.
Interested in what we are doing? Let’s connect.
We would love to have you with us on this rocketship as an investor, a consumer, an employee or even a cheerleader, together as one family.
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