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Lyre's Spirit Co
Australia
- Leichhardt, New South Wales
- 17/11/2021
- Seed
- $37,000,000
Many years in the making, Lyre’s exquisite range of lovingly crafted alcohol-free, classic spirits was borne from a quest to make the impossible possible. To provide an alternative to those who don’t wish to imbibe alcohol, but still wish to enjoy the mirth, merriment and social intercourse of an evening soiree or shindig.
But this is not just any alternative.
Every Lyre’s spirit looks, tastes and sashays around the palate just like the original. And yet, the absence of giggle juice enables revellers to remain clear-headed, of good cheer and in fine fettle to pursue whatever tickles their fancy the following day.
Lyre’s – the finest range of non-alcoholic classic spirits the world has ever seen.
- Industry Food & Beverages
- Website https://lyres.com/
- LinkedIn https://www.linkedin.com/company/lyres/
Related People
Mark LivingsFounder
Netherlands -
Amsterdam, North Holland
Serial, multi-award winning entrepreneur and founder of a portfolio of businesses in the FMCG / CPG sector, including marketing and advertising, logistics and fulfilment, print and merchandise production. He has recruited and led high-performing executive teams across several businesses from foundation to multi-million dollar annual revenues and award-winning standing in their respective industries.
In 2019, created and founded now the world's largest, most widely available and most valuable non-alcoholic spirits company, Lyre's Spirit Co. Lyre's products have secured no less than 300 international wine and spirits awards in the first three years of availability and the prestigious non-alcoholic producer of the year in the New York Spirits Competition and a 2021 Spirited Award from the Tales of the Cocktail Foundation.
Mark's background experience is marketing focused and bridges the client / agency divide, bringing a thorough understanding of marketing strategy development and brand commercialisation for the FMCG / CPG industry.
Additionally, has a deep understanding of fulfilment, logistics, international procurement, freight and eCommerce, which has been paramount to success of two businesses within his portfolio, including recognition by the ORIAS in 2020 with the International Conqueror award, the AFR Fast100 for a record-equalling four consecutive years (2016 - 2019), the Deloitte Tech50 awards in 2017 - 2019, the Deloitte Technology Fast 500 Asia Pacific in 2017 - 2019, the Smart50 awards in 2017 & 2018 and claiming the Transport & Logistics business of the year in the Optus myBusiness Awards in 2018.
An active Angel and Advisor, Mark's focus is on pre-seed and seed stage companies where he can leverage experience and networks to assist and accelerate commercialisation. His portfolio of investments include a spread of industries including Finance, Logistics, Education, Biotechnology, HR, Food & Beverage, Marketing & Creative, Fashion, FMCG and Luxury Consumer Goods with all sharing a commonality of strong technology focus and innovative edge.
In 2018, Mark was nominated and progressed to the EY Entrepreneur of the Year Award Finals for Australia and also in 2021 & 2022 for The Grocer Gold awards for Entrepreneur of the Year and in 2022 as a Great British Entrepreneur of the Year Finalist.
Mark proudly serves the community on multiple advisory boards, is the Chairperson and Founding Board Member of ANBA North America and UK&EU, is a Director of the Aussie Founders Network and a YPO member.
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