Latana
- 09/09/2022
- Series B
- $36,000,000
Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights.
We use an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000s of target audiences worldwide.
Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing, so you don’t have to.
- Industry Market Research
- Website https://latana.com/
- LinkedIn https://www.linkedin.com/company/latana-brand-tracking/
Related People
Nico JaspersFounder
CEO of Latana, Co-Founder & CEO of Dalia Research
I’m passionate about the intersection of data, research and technology. If you ask someone a question, you understand what that person thinks and feels. But if you ask millions of people questions, you get a lot more than just a collection of individual thoughts - you get access to the pulse of human perception. And you start to understand the drivers of what makes the world go around.
In 2013 I founded Dalia, which is today a leading technology platform to access people around the world for survey research. With the ability to process well over one billion answers per month from people across 150 countries, our clients include multinational consumer goods companies, leading universities and NGOs, and most of the world’s top market research agencies.
In 2019, I founded Latana to shed more light on how people’s perception of brands change over time. My vision for Latana is to become the insights hub for brands across the world.