Kreditz

• 05/05/2023
• Unknown
• $11,034,500

As a visionary brand builder and strategic business transformation leader, I offer a track record of building robust product innovation and commercialization pipelines, stewarding new brands and products from concept to high-volume sell-through, and championing the development and execution of analytics-based, trend-driven strategic business plans that drive strong top- and bottom-line growth.

With diverse experience ranging from established brands approaching $1B in annual sales to B2B contract manufacturing/private label, direct-to-consumer, and private equity-backed beauty brands, I’ve held executive positions with Avon, Mana Products, Ann Taylor, Victoria’s Secret Beauty, and Estée Lauder. I am known for introducing operational and financial rigor into all facets of product development, retail merchandising, brand marketing, creative, planning, and store operations; optimizing organization structures; and establishing workflows and cross-functional synergies to deliver sales-driving product newness and accelerate speed to market while improving margins.

I bring to the table finely honed merchant skills, analytical and creative strengths, and deep knowledge of industry trends and the core consumer to deliver on-trend, brand-right product and merchandising innovations and an elevated, seamless omnichannel customer experience. I excel in building top-notch leadership teams, refining brand identities, and creating brand stories, messaging, product launch calendars and cadence, cohesive line assortments and collections, and sales productivity-enhancing merchandising strategies.

AREAS OF EXPERTISE:
Brand Building | Product Innovation & Commercialization | Business Transformation | P&L Management
Strategic Business Planning | Sales & Profit Growth Retail Merchandising | Operations Enhancement
M&A Due Diligence | Organizational Restructuring | Leadership Team Development
Sales & Marketing Strategy | Brand/Product Launch | Line & Assortment Planning | SKU Rationalization
Ecommerce Platform Enhancement | Instore Experience Enhancement | Coaching & Mentoring
Workflow Design & Cross-functional Collaboration | Talent Recruitment & Retention | Teambuilding

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