David BoonFounder

United Kingdom - ND

I'm an experienced FMCG marketer, business strategy consultant and entrepreneur. My passion is putting data to work for businesses to help build better strategy and stronger performance.

I learned my brand-building and business skills through several marketing roles at P&G, applying customer and shopper insight to design powerful marketing programmes to drive record value share growth.

I founded Fraction to help clients to reinvent themselves for growth, working with major FMCG, Banking and Leisure clients across Europe and Asia. We turn information overload into a simple growth compass that inspires our clients to take bold decisions.

Consulting projects highlighted that challenges that clients face in quickly understanding business performance - and the drivers of change. That's why I founded Interrodata to bring a radical new approach and enable clients to spend more time on strategy and less time on mundane analysis.