GenPhoenix

United Kingdom - Peterborough, Cambs

• 15/07/2025
• Unknown
• $15,000,000

Developing a new generation of materials for the next era of sustainability. Our patented technology platform is making material circularity possible at an epic scale.

Formerly known as ELeather, GenPhoenix is inspired by the cyclical regeneration of the phoenix, as we give new life to leather waste by transforming it into a sustainable, recycled material. Gen Phoenix will continue our mission to usher in a new generation of materials for the next era of sustainability. Our new name also underscores our commitment to introduce environmentally-friendly, circular materials with unprecedented performance and scale to new customers in consumer luxury goods, footwear and automotive. We are proud of the reputation we have built as the leader in sustainable recycled leather for aviation, railway and bus customers and therefore ELeather will remain our product brand, serving the mass-transportation market.

Related People

John KennedyFounder

United Kingdom - ND

John Kennedy, CEO of Gen Phoenix, leads with purpose. Working with diverse teams to translate technology innovation into massive real-world impact is both a meaningful personal mission and a goal fitting of his deep business expertise.

John’s passion for high performance teams goes all the way back to his obsession with team sports that developed in his youth. Though the stakes have changed, the spirit of collective achievement continues to be central to his leadership style. Since joining Gen Phoenix in 2009, the company has become an early success story in circular manufacturing and continues to scale, now supplying its signature recycled leather to diverse industries such as transportation, leather goods and footwear across more than 40 countries.

Prior to his promotion to CEO, John held the roles of both COO and CFO of Gen Phoenix. Earlier in his career, John held leadership positions at Applied Materials and Accenture, where he gained decades of experience in global business operations.

LinkedIn https://www.linkedin.com/in/john-kennedy-4770658/