Bill MosesFounder

United States - Ojai, California,

Bill Moses is an influential leader, proven innovator, and inspiring mentor in the beverage industry. He is the Founder & CEO of Fermented Sciences Inc.(FSI), steering the helm of a cutting-edge, innovation lab that's transforming the alcohol industry with “better-for-you” products. Flying Embers, a hand-crafted, hard beverage brand platform, sprung from Bill's cutting-edge work at Fermented Sciences. He is currently the Founder and CEO of Flying Embers Alcohol Beverages, as well.

Launched in 2018, Flying Embers has developed a leading portfolio of great-tasting fermented botanical brews with certified organic ingredients and functional benefits. Under Bill's leadership, the company set out to create both a conscious movement and platform that gives consumers better wellness choices, even when it comes to alcohol. Since its inception, Flying Embers has expanded its product selection, scaled to over 120 distributors across the United States and into Canada, and has positioned the brand to successfully disrupt the $600+ billion global beer market.

Prior to Fermented Sciences / Flying Embers, Bill was the Co-Founder, former Chairman, and CEO of KeVita Probiotic Drinks, a high-growth beverage brand acquired by PepsiCo in Dec. 2016. Launched in 2010, Bill helped the brand achieve epic results, growing KeVita from a small California brand to an international leader sold in 20,000+ retail locations across North America. Prior, he founded CASA BARRANCA Organic Winery, California's Central Coast first USDA certified organic winery and vineyard in 2001

An established brand-builder, Bill's financial acumen and decisive judgment in an ever-changing consumer product goods landscape, has his leadership sought out by the leading competitive players and brand disruptors. He currently serves as a strategic advisor, principal shareholder, and board member of Wilde Brands (Chicken Protein Chips), and is a board member of Koia Plant-Based Protein Drink, and Iconic Protein Beverage.

Bill's innate competitive spirit, drive, and focus can be accredited to the roles that afforded him opportunities to excel early in his career. Having accrued over 25 years of business and finance experience, Moses' career began at Bear Stearns, Inc. He served as a Partner of Axiom Partners, LTD. a New York investment banking & brokerage firm. He was co-founder and CEO of Recovery Television Network & RNetHealth.com, which sold to Liberty Media. He's an Ellis Island Congressional Medal of Honor recipient and served as Honorary Chair of Cable Positive, the telecom industry’s AIDS-action NGO.