FanUp, Inc.

• 08/12/2021
• Seed
• $4,000,000

FanUp is the best way to enjoy fantasy sports, with friends and rival fans. We create immersive social experiences for fans; with fun, easy and visual content that blends pop-culture with your favorite teams, players, and brands. Our prizes, social features, and gamification, cater to causal fans and a younger demographic. It's all about you, your squad, and our community of fans.

We’re not a betting app, we’re far greater.

FanUp was created for social fans and young professionals.

Our users:

- Love sports and esports gaming
- Are more diverse (52% are women)
- Are 2.5x more likely to game and compete w/ social features
- Interact with other fans daily on sports, esports, pop-culture, brands and influencers

If you’re tired of the same old boring salary cap and 100,000 bros fantasy contests, FanUp is different, we’re 24/7 gaming. Squad up with friends and create that Big Game euphoria every day; from NFL and NBA, to IPL Cricket, The Grammys and The Bachelor Finale.

Our goal is to grow the $50b sports/esports gaming market (US & India).

Why you will love FanUp:

• We're a community. Not a deserted island.
• We always compete; in groups, with rivals, and with ourselves.
• We level the play. Winning isn't impossible. It's the norm.
• Experience the euphoria of fandom every day, with your fav influencers & brands.

Our Mantra:

Fans and innovation first, always.

Our Vision:

Fads are ephemeral; we're on track to becoming the #1 gaming brand for young professionals (18-34 yr olds), changing the way they consume and engage with sports and esports. We're altering the calculus of how fans experience gaming by introducing proven social-tech, multiplayer features, and industry leading personalized content. We're at the precipice, creating incredible opportunities and experiences that help satiate the ever-growing demand and further stoke fans’ competitive flames through innovation.

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