Fable Food Co

Australia - Sunshine Coast, QLD

• 09/02/2023
• Series A
• $8,500,000

Foraged from shiitake mushrooms, Fable is goodness unearthed. It’s real food with real mushrooms, that is surprisingly and fantastically meaty.

Our mission is to make food more healthy and sustainable by leveraging the nutritious benefits and natural umami flavours of mushrooms.

Without the compromise of quality or flavour, Fable brings you meaty umami goodness, sans meat.

Fable’s delicious meaty mushroom products are minimally processed and made with a short list of natural ingredients you’d recognise.

Founded by fine-dining Chef, Chemical Engineer and Mycologist Jim Fuller, Organic Mushroom Farmer Chris McLoghlin and former Shoes of Prey Co-Founder Michael Fox, Fable is committed to helping people make food choices that are better for their health and the environment.

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Michael FoxCo Founder

Australia - Mooloolaba, Queensland

I've combined my veganism, passion for healthy food and my startup experience to co-found Fable Food Co where we develop and produce delicious meat alternatives based on mushrooms.

I'm a mentor and investor in Startmate.

Prior to Fable I co-founded online retail businesses Shoes of Prey and Sneaking Duck and was a founding board member of the National Online Retail Association in Australia. See the link below for some of my learnings from the Shoes of Prey journey.

LinkedIn https://www.linkedin.com/in/michaelfox1/