Tobias BattonFounder

United States - San Francisco Bay Area

Tobias Batton is a 15 year digital product & marketing executive that has founded 3 companies and sold 2. Most recently, Batton was responsible for over 150 million app installs delivered to top mobile game publishers with his Signal Zero publishing and loyalty platform. In 2012, He was hired by the Emerge Digital Group to build a mobile division for the organization which helped Emerge be named America's 8th fastest growing company in the USA (Inc. 500). Prior to that Batton was tapped to build the real time event tracking system and temporal search engine Live Matrix, which was adopted by Facebook to help build Facebook Live.

Batton was also a founding team member of IGN's Indie Open House which helped indy game developers create and release their games for desktop and console. Batton also founded Resistor where a variety of popular web and mobile games were published including the widely played Clan Wars and the cultural phenomenon iGirl. Batton's first company which helped independent filmmakers publish their films digitally was launched in 2006 and acquired in 2008.

He was responsible for millions of R&D dollars building a loss prevention platform for digital advertising while managing several millions in quarterly marketing budgets. As a result, over 150MM installs were driven to top mobile game publishers while simultaneously preventing hundreds of millions of dollars worth of loss for ad technology companies that represent billions in annual market share. He has led the development of a mobile SSP, built a mobile promotional platform with 60MM+ users and was a part of the launch of thousands of games and apps. Because of his work promoting games, he was featured on Fox Business Risk and Reward. He has guest lectured doctoral candidates from Stanford, MIT and INSEAD on the above topics. He is intimately familiar with mobile devices, information theory, Shannon entropy, device fingerprinting and a variety of other related concepts.

Batton has designed and published several best selling mobile and social games. This led to his published game design framework "Variable Dopamine- Wavelength Mapping Theory" - a system based on Dopamine spikes in the brain, applied directly to an overlap of both Maslow's pyramid and Pavlov's trigger-based framework - has been featured at numerous conferences and articles, including Forbes. He has been profiled by Forbes, Fox Business Network, the New York Times, WIRED, IGN, Cnet and VentureBeat.