Seva UstinovFounder

United States - San Francisco, California

🖐 About me

I started my career in performance marketing more than 20 years ago when I founded an agency fresh out of college. A couple of years in, we grew tired of the data we get natively in marketing platforms, as it is heavily biased and keeps us from giving our clients the best ROI. So, we started building an internal data warehouse that would eventually become Elly. I've channeled my passion for innovation into Elly Analytics.

💛 Elly Analytics

Our mission is simple - transform how marketing performance is measured.

At the heart of Elly Analytics is our proprietary marketing attribution model, utilizing AI and machine learning to pinpoint the exact impact of each marketing channel, ad sets, ad creatives on the customer journey.

We ensure 100% sales revenue attribution by aligning data across sources (eliminating mismatch), routing all data into a data warehouse designed specifically for marketing analytics data, and building custom attribution models with your specific data trends in mind.

🧠 Why clients value Elly

We output the results into PowerBi dashboards that allow you to track every buyer's journey step by step, as well as look at overarching trends. This enables our clients

✔️ to know exactly where the highest LTV customers come from to allocate ad spend for better ROI
✔️ predictable omnichannel ad scaling
✔️ solve misattribution issues (no more reporting where 70% of clients' initial source is email marketing)

📈 Looking Forward

I am always open to connect with forward-thinking professionals, share insights, and explore new possibilities in the digital marketing space. If you're interested in driving growth through innovative marketing strategies and data analytics, let's have a meaningful conversation about data.

Send me a DM on LinkedIn or contact me via email (subject line: Linkedin Network).

seva.ustinov@ellyanalytics.com
812-397-4404