Ian ShepherdCo Founder

United Kingdom - London, England

I am a Co-CEO and Co-Founder at Electrify Video Partners. We invest in and scale established YouTube channels, enabling content creators to maximize their full potential. We've raised more than $50m in funding and have invested into a number of channels including Veritasium and Astrum.

I also host the Business of Creators, a leading podcast for the Creator Economy, featuring creators, managers, investors and unicorn entrepreneurs.

I previously founded The Social Store, a pioneering consumer products and events business working in partnership with globally renown social media stars. As part of this I founded and sold a successful Amazon FBA business.

I have more than 20 years commercial experience at the world’s leading media companies including Disney, Universal Music, WarnerMedia, British Telecom and King.

I'm also a keynote speaker presenting at events such as Social Day, Brand Licensing Europe, Spring Fair and the Influencer Marketing Expo, and am a regular guest speaker at London Business School and London College of Fashion.