Earlyasset
United States
- Park City, UT
- 02/04/2026
- Pre-Seed
- $2,000,000
Earlyasset is building the infrastructure layer for the venture secondary market.
The secondary market is broken in three ways: pricing is opaque and pegged to the wrong benchmarks, transactions are company-hostile and cap table-polluting, and the execution infrastructure to make it work at scale simply doesn't exist. Earlyasset fixes all three.
Our algorithmic pricing engine values shares by stock class — not just the last primary round headline. Our SecondaryOS gives companies a digital transaction engine to facilitate secondaries faster, cheaper, and with less disruption. And our direct liquidity approach consolidates buyers, protects cap tables, and aligns everyone's interests.
The result: sellers get real liquidity. Companies get cleaner cap tables and happier shareholders. Buyers get discounted access to proven, overlooked companies.
We focus on the #25–500 growth-stage companies — businesses with real revenue, real growth, and real margins — that the market systematically undervalues because they aren't the headline names everyone is fighting over.
Earlyasset also manages Earlyasset Capital, a venture secondaries fund that invests directly through our platform — with access to proprietary deal flow and pricing intelligence that no traditional allocator in this market has.
The tech makes the fund smarter. The fund validates the tech. That's the flywheel.
- Industry Financial Services
- Website https://earlyasset.com/
- LinkedIn https://www.linkedin.com/company/earlyasset/
Related People
Shawn BercusonFounder
United States -
Park City, Utah
Shawn is the Founder & CEO of Earlyasset and Managing Partner of Earlyasset Capital. Earlyasset is the infrastructure that powers the venture secondary market. Earlyasset Capital is a secondaries fund that purchases shares in growth-stage private technology companies directly from shareholders.
Shawn entered the secondary market in 2010 as a seller of Groupon shares, where he was a founding member and VP of Business Development. The experience of navigating an opaque, fragmented secondary market as a seller is what led him to spend the next +15 years building the space.
Previously, Shawn founded and managed BullVC, a venture secondary fund. Before that, he built a series of SPVs focused on One Medical secondary shares through IPO and Amazon's acquisition.
Earlier in his career, Shawn was a trader at TransMarket Group, an asset manager at Black Diamond Capital Management, a Principal at Lightbank, and founder/CEO of Prescreen and CapAlly.
Earlyasset is building the pricing, workflow, and capital infrastructure to unlock the venture secondary market.
Shawn graduated from Vanderbilt University with a B.A. in Economics, where he played both soccer and football, and was named to the SEC Academic Honor Roll.
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