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CoLab Software

start up
Canada - St John’s, Newfoundland and Labrador
  • 21/05/2024
  • Unknown
  • $21,000,000

Your most critical product decisions are made everyday in design reviews.

But as products get more complex and teams become larger and more specialized, the design review process looks the same as it did 10-20 years ago.

So what happens?

-43% of design feedback is never documented or addressed
-87% of engineering leaders say it takes hours or days to trace the rationale behind a single design decision
-90% of companies have product launch delays due to late-stage design changes.

These problems won’t be solved by more meetings, better PLM workflows or increased pressure to keep slide decks and spreadsheets up-to-date. These are problems that require a completely new way for engineering teams to work together.

CoLab is a cloud based platform purpose built for fast, effective design review. Using CoLab, multiple engineers, designers, and other stakeholders can review designs together and build off one another's feedback.


CoLab makes it easy to review the right data (including CAD) with all the right people, capture useful feedback, and track issues through to action. CoLab pulls together design discussions previously lost in emails, spreadsheets, and notebooks into a single platform that integrates back into PLM. We call it a Design Engagement System.


Related People

Adam KeatingCo Founder

Adam Keating Canada - St John’s, Newfoundland and Labrador

Outside of family, nothing meant more to my Dad than being an engineer.

In high school my Dad was battling cancer and I didn’t know what I wanted to do, so I chose engineering to be like him.

For the first semester, I hated it. The second semester was better and my first work term changed everything. I knew that this was the career I needed - it’d allow me to be a professional problem solver.

During that first work term, I lost Dad to his battle with cancer. I became obsessed with engineering at that point and it fueled me to do things that would have an impact he’d be proud of.

In 2015 I joined Paradigm Hyperloop to compete in Elon Musk’s SpaceX Hyperloop competition when the concept was nothing more than a napkin sketch. Two years, thousands of hours and many failures later, a team of students from a remote island in the Atlantic and Boston had outperformed 1200 teams and came second in the world.

During that time I worked on several multi-billion dollar energy projects and patented an electric aircraft engine (US11059599B2). I also had the opportunity of a lifetime to honor my Dad by contributing to RefleXion Medical’s biology guided radiotherapy machine in the fight against metastatic cancer.

Throughout each of these experiences it was clear though that innovating new complex products was way harder than it should be. All of my friends building software products seemed to have solved these problems decades ago and moved 10X faster.

Every time a group of engineers had to make a decision, the tools available to collaborate slowed us down. File sharing was complex. It was hard to keep track of feedback and revisions, leading to missed mistakes and wasted time.

Meanwhile, Jeremy - my close friend and hyperloop partner - was experiencing exactly the same thing. At Tesla no less. If industry leading companies were feeling this pain, how much worse could it be for everyone else?

That’s when we realized the true impact of this problem - it was slowing life changing technology from getting to market by years. So we left Silicon Valley, moved back to Newfoundland and started CoLab.

Now, we’re building the world’s first Design Engagement System to help engineering teams deliver better products, faster.

Learn more at colabsoftware.com