Niclas SellebratenCo Founder

Sweden - Stockholm, Stockholm County

Niclas is a seasoned graphic designer and entrepreneur with a rich background in branding and digital product design. Originally from Stockholm, Sweden, he studied at a prominent art school before co-founding a successful branding agency. His work has included several high-profile projects, such as Scandinavian Airlines, and he played a pivotal role in startups that mirrored significant market shifts.

Later, Niclas moved to London to help launch an online fashion startup, where he played a crucial role in its branding and marketing. The startup aimed to become the largest online sports e-retailer in the world, offering a cutting-edge virtual shopping experience with innovative technology like 3D product models and a virtual shopping assistant. This project demonstrated Niclas's ability to blend creativity with technological innovation, further developing his branding and online marketing expertise.

Upon returning to Sweden, while still maintaining ties in London, Niclas undertook a series of high-profile branding projects for notable clients such as Volvo Cars, Swiss air lines, Ping Pong Dim Sum, Alcro, Securitas, and Brio. Eventually, he decided to venture into the fast-food industry, pioneering a chain that emphasized sustainable, additive-free, and healthy meals. Despite the challenges posed by the COVID-19 pandemic, his entrepreneurial spirit remained undeterred.

A personal challenge led Niclas to develop a new technology venture: an intuitive smartphone and app designed to aid people with dementia and their caregivers in their daily communications. This project was inspired by his father’s struggle with dementia, showcasing Niclas’s ability to blend personal motivation with professional expertise to innovate and solve real-world problems. His work continues to reflect a commitment to social impact, particularly in improving the lives of those affected by dementia.