Web Analytics

3 Latest Announced Rounds

  • $5,300,000
    Seed

    4 Investors

    Software Development
    Oct 24th, 2025
  • $20,000,000
    Series A

    1 Investors

    Financial Services
    Oct 24th, 2025
  • $38,500,000
    Seed

    4 Investors

    Technology, Information and Internet
    Oct 24th, 2025
$822.16M Raised in 50 Funding Rounds in the past 7 Days - View All

Funding Round Profile

Apriority Financial, Inc.

start up
United States - Chicago, IL
  • 24/10/2025
  • Seed
  • $2,300,000

Welcome to Apriority Financial, where we transform the way employees manage and optimize their personal debt. Our Personal Debt Optimization Platform is designed as a valuable employee benefit, not just managing but revolutionizing debt management with advanced, real-time technology.

How It Works:
The Apriority Personal Debt Optimization Platform grants users real-time insights into their financial status, enabling them to make informed decisions and stay in control of their finances. It starts simply: employees link their liabilities, answer a few questions, and their profiles go on autopilot.

Utilizing patented machine learning technology, our system automatically scans major lenders and alerts users about the best offers and savings opportunities on various types of personal debts, including mortgages, student loans, auto loans, personal loans, and credit cards. Our market snapshot tool continuously updates, offering live, actionable quotes, acting like a financial advisor available 24/7.

Why Apriority?
With consumer debt reaching unprecedented levels and financial stress significantly impacting productivity at work, it's crucial to provide employees with tools that promote financial well-being. Our platform not only helps employees manage their debt more effectively but also enhances overall workplace productivity and employee satisfaction.

Get Started:
Ready to revolutionize financial wellness in your workplace? Contact us today to explore how the Apriority Personal Debt Optimization Platform can be a strategic benefit for your employees. Let’s work together to prioritize financial wellness at your company. Reach out now—we look forward to partnering with you!


Related People

Tony WillcoxFounder

Tony Willcox United States - Redwood City, California

Co-Founder of a positive social impact fintech dedicated to optimizing consumer debt through a borrower-first lens. With two decades of experience in high-growth startups, I thrive on tackling a diverse range of challenges, from technical and analytical issues to marketing, fundraising, and overall business strategy.

As a passionate cleantech and heat pump enthusiast, I'm not only a hands-on DIY installer but also a strong advocate for enhancing residential home efficiency through solar, heat pumps, electric vehicles, and data-driven solutions.