AppFactor
- 10/08/2023
- Pre-Seed
- Undisclosed Amount
AppFactor accelerates app modernization and cloud-native technology adoption with a unique level of automation and abstraction.
AppFactor is a UK based cloud technology company. We provide an enterprise focused SaaS platform that supports organizations with the accelerated transformation of existing applications, efficient operations of modern applications and the automated deployment of new applications for any environment, be it public, private cloud, on-premise or edge locations.
- Industry Software Development
- Website https://www.appfactor.io/
- LinkedIn https://www.linkedin.com/company/appfactor/
Related People
Keith NeilsonFounder
Technically minded, creative and commercially adept.
I'm an experienced and proven professional that specialises in leading pre-sales functions, building successful teams, GTM strategy and execution. I'm a full GTM stack specialist with experience and success in an array of critical areas that contribute towards meaningful market traction.
I'm hands on, leading from the front to drive tier 1 partnership technical engagements, enterprise and channel opportunities, the development of strategic customer/partner engagement models and creation of compelling product/solution positioning and messaging.
I've established a solid reputation for being able to drive technologies into the market with product positioning, messaging and presales GTM activities on a strategic and operational level. Translating industry, customer and partner requirements, challenges and constraints into concise and accurate, often disruptive approaches that quickly accelerate customer adoption, partner enablement and revenues.
I lead key analyst relations and engagements to technically brief on product vision, abilities and competitive landscapes.
Another strength is my ability to act as the conduit into and out of other areas and business departments, advocating improvements that drive growth and the overall advancements of the business.
I also build and manage product vision, features and strategy, perform and lead competitive analysis and have a proven record in doing this in addition to driving the tech and commercial GTM to shape a product for market fit.
I'm competent in the following areas:
• Cloud – AWS, Azure, GCP, IaaS, PaaS & SaaS
• Virtualisation - Compute and applications
• Containerisation technologies
• Application Modernization
• Mobile technologies
• EUC technologies
• Enterprise software and applications
• Storage
• Networking and authentication
I have experience and skills in:
* Product Marketing
* Product Management
* Technical Sales
* GTM Strategy
* Customer success management and team building
* Presales engineering/solution architecture team building, hiring, mentoring and coaching.
* Leading analyst relationships, briefings and inquiries
* Leading competitive analysis
* Alliance business development and relationships
* Launching new product