Josh ShaulFounder

United States - Greater Orlando

As CEO of Allure Security (www.alluresecurity.com), I am leading an incredible team on a mission to end the scourge of phishing attacks on the internet, once and for all.

I'm passionate about what I do and am grateful for the opportunity to be doing it. I am surrounded by brilliant, endlessly motivated people who truly want to make a difference in the world. We are attacking a problem that impacts almost everyone. Phishing has been around for at least 25 years and we've all experienced our fair share of the nuisance or pain it can bring. Until very recently, almost all of the industry's anti-phishing efforts have been focused on protecting an enterprise's workforce.

Allure Security was built to be different. Our mission is to help enterprises protect their customers and the trust those customers have in their online brand. We are strong opponents of victim-blaming. We don't believe every citizen of the internet should have to worry about which link is authentic and which leads to a scam. And we believe we can help to create a world in which these beliefs turn into reality.

As a leader, I have a few strong principals I live by:
- It's all about the team. Support each other through thick and thin. Be there to offer help and support. The problems we're solving are too hard for anyone to solve on their own. The team is here to make everyone a success.
- We go fast, experiment, learn and adjust. There is no substitute for action, and real learning happens in the real world, not in the conference room. We try stuff. We observe how it works. We make adjustments. It's all about learning and improving quickly. Never about looking for blame when something goes wrong.
- We solve problems that matter to real people - and create business value by doing so. There are many ways to make a buck. We choose to make ours by building products that help everyone.

It's a fast-paced world out there. Especially in the security business, we must expect the unexpected. Our job is to be prepared to respond. To be ready to react. To have done the homework to put us in a position where we can take clear action in an unclear situation. We have to be ready to take our lumps, and we have to be ready, at a moment's notice, to feel the joy when celebrate our victories.