Mamaearth

India - Gurgaon, Haryana

• 09/11/2022
• Series A
• $10,000,000

We are parents just like you. Our journey began when we, Ghazal and Varun, were expecting our first child. That’s the time we turned from a bungee jumping, pub hopping, carefree couple to basically a couple of safety wardens. Everything had to be safe, kosher & googled. When the morning sickness became a routine, we were shocked to find that there were no safer alternatives to pills and ended up having to struggle a lot.

After 9 rigorous months, we were finally blessed with our tiny little bundle of joy and just like you and every other parent in the world; we too wanted the best for our cute bambino. So we wore our spyglasses & did all the possible research available. Whoa, we were shocked to see how most baby products, be it lotion or shampoo contained toxins which have proven to be harmful to the little ones. We were worried sick and it wasn’t just our baby we were worried about but also for all the little ones we knew in our friend circle. That’s when we decided to do something about it & create products which were completely safe & certified toxin free. A brand, by a parent, for the parent. A brand which develops products from world-class research and attempts to solve every little problem that we as parents face. With the aim of making products which are mum-baby friendly, toxin-free, meet stringent international standards & are basically ultra awesome, MamaEarth was born.

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Varun AlaghCo Founder

India - Gurgaon, Haryana

An engineer from DCE & MBA from XLRI jamshedpur i am currently creating a line of honest, natural and safe products as a part of my own venture Honasa. Our first offering is Asia's first MadeSafe certified brand mamaearth which aims at reducing stress amongst parenting by providing solutions as safe and natural products.

In my last role i managed one of the worlds most valuable brands Coca-Cola as well as its Diets and Lights portfolio for India and South West Asia (Bangladesh, Nepal and Srilanka). Before this role i worked with Diageo Plc and managed World's No1 spirits brand Smirnoff for India. in both these roles i have been responsible for delivering top line and bottom line for the brand by managing ATL, BTL, Digital & Trade inputs for the brand. In my previous role in marketing with Unilever i was responsible for managing innovations & communication development for Rexona & Sure deodorants across South Asia.

Prior to my marketing stint with Unilever i was in sales for 3 years managing an 800 crore area for HUL dealing in more than 20 categories spread across Home care, personal care & foods. I led a team of more than 500 individuals with 35 HUL employees & rest on 3P rolls. I have been listed as among the top managers in HUL for 2 years consistently.

During my education i have had a chance to work with companies like Colgate Palmolive, Havells Electric, Madura Garments, Maruti & Nokia under internships & live projects which has added on to my learning.

On a personal front i am a fun loving guy who is always game for adventure and loves the challenge of the NEW.

LinkedIn https://www.linkedin.com/in/varunalagh84/?originalSubdomain=in