Emphasis Ventures (EMVC)

- 14/02/2025
- Seed
- $2,800,000
EMVC is a global venture capital fund investing in early-stage fintech companies with breakthrough innovation and scale in emerging markets and that have relevance globally.
Our primary focus is on financial services and adjacent technologies in India and other high growth markets driving the massive transformation that’s underway in the world’s fastest-growing consumer economies.
EMVC’s approach is simple: We get hands-on to support the very best entrepreneurs and creative thinkers who are dedicated to building the new economy for the next billion digitally-empowered users, helping founders connect and grow with the most relevant international leaders and corporations in the world. Our focus areas include next-generation digital payments, insurtech, cybersecurity, personal finance, supply chain & logistics finance, enterprise AI for financial institutions, proptech, blockchain and other technology for decentralization.
We are a mix between startup lab, corporate VC, and strategy shop. We believe in results over hype and empowering brilliant minds with capital and connectivity.
- Industry Venture Capital and Private Equity Principals
- Website https://www.em.vc/
- LinkedIn https://www.linkedin.com/company/emvcfintechfund/
Related People
Melissa FrakmanFounder

Melissa Frakman is CEO & Founding Partner of Emphasis Ventures, a global early-stage venture capital firm investing in the future of fintech and commerce that is both in and inspired by India innovation. EMVC is a trusted partner to India's local fintech ecosystem as well as leadership of financial services and internet companies around the world, with portfolio companies including Jar, Slice, Khatabook, Bureau, Flash, Clinikk, Tartan, Basis, Wealthy, and Monnai. With over a decade in India, Frakman has led Asia investments, new market strategy, and partnerships worth over $1 billion for Fortune 500 companies and top pension funds, including building products in digital banking, payments, and insurtech.
Previously, Frakman was Vice President of Zomato prior to its landmark IPO, India Senior Director at Albright Stonebridge Group, Financial Services Director of the US-India Business Council, and program manager with early microfinance institutions. She has been a product advisor to companies including Amazon, Uber, Principal Financial, and Remitly (IPO 2021) and served as guest lecturer on fintech at Harvard Business School, Cornell, and Indian Institute of Management-Bangalore. Frakman is a recipient of the FT Innovation Asia Awards, Colin Powell Leadership Fellowship, Ward Medal for Economics, Global Women in Fintech Powerlist, and mentor to Techstars and the Government of India's Atal Innovation Mission. She has been featured in the Washington Post, Financial Times, Forbes, Times of India and the New York Times.
Startup Ideas: hello@em.vc
Twitter: @MelissaFrakman