Greycroft

United States - New York, NY

• 29/11/2022
• Series A
• $15,400,000

Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets. With offices in the two media capitals of the world - New York and Los Angeles – Greycroft is uniquely positioned to serve entrepreneurs who have chosen us as their partners. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses. Greycroft manages in excess of $1 billion and has made over 150 investments since inception in leading companies including Acorns, App Annie, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeakha. For more information please visit http://www.greycroft.com/.

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John EltonInvestor

United States - New York City Metropolitan Area

Don’t read inMail. Email is John@greycroft.com

John is a Partner at Greycroft Partners and is based in the firm’s NYC office.

Prior to Greycroft, John was a Partner at iNovia Capital for six years. While there, he worked with Greycroft on eight co-investments including: Babble (acquired by Disney), OggiFinogi (acquired by Collective), Vizu (acquired by Neilsen.) and WorkFusion. John also led the firm’s investments in TripleLift, Chango (acquired by Rubicon Project), and Lenddo.

John was part of the early NYC startup community starting at 24/7 Media where he worked in Strategic Planning and later ran marketing for two of its products. Afterwards, at Turnstone Capital, John advised dMarc Broadcasting on its first round of institutional financing as well as an acquisition prior to its sale to Google. John started his career at Veronis Suhler Stevenson an investment firm focused on the media and communications industries.

John holds a MBA from New York University with a dual specialization in Finance and Marketing and a BA Degree in Economics from Lehigh University. John is married with three kids and lives in the wilds of Westchester.

LinkedIn https://www.linkedin.com/in/johnelton/