Strauss Group

• 22/11/2022
• Series A
• $12,000,000

Strauss Group is a branded, multi-category and innovative food and beverage group.

The group is an international corporation with a strong home base in Israel, where it is the second-largest food and beverage group. Strauss Group is comprised of four core business units: Strauss Israel, Strauss Coffee, Sabra‐Obela Fresh Dips and Spreads, and Strauss Water (which is active in Israel, the UK and China).

Overall, Strauss operates 30 production sites in over 20 countries around the world, including Brazil - where it is the largest coffee player; and the U.S. - where it leads the category of refrigerated fresh dips and spreads, including hummus. The group employs more than 14,000 people around the world.

Strauss has strategic and financial partnerships with leading global players such as Danone, PepsiCo, Haier and Virgin. The Group is traded on the Tel Aviv stock exchange (Ticker: STRS) and is included on the TA35 Index (TASE largest public companies). Strauss is rated ilAA+ by S&P Maalot and ilAa2 by Moodys Midrug (equivalent to A-/BBB+ and A3/Baa1, respectively, on an international scale).

The Group's non-GAAP 2018 sales were approximately NIS 8.5 billion (including partnerships sales), of which international operations accounted for roughly 50%.

Strauss was one of the first Israeli companies that identified the business opportunities in the food tech arena. 8 years ago, Strauss formed Alpha Strauss, its innovation arm, and the Kitchen Tech Hub, that hosts some of the most promising FoodTech startups in the world.

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