Strauss Group

Israel - Petach Tikva

• 22/11/2022
• Series A
• $12,000,000

Strauss Group is a branded, multi-category and innovative food and beverage group.

The group is an international corporation with a strong home base in Israel, where it is the second-largest food and beverage group. Strauss Group is comprised of four core business units: Strauss Israel, Strauss Coffee, Sabra‐Obela Fresh Dips and Spreads, and Strauss Water (which is active in Israel, the UK and China).

Overall, Strauss operates 30 production sites in over 20 countries around the world, including Brazil - where it is the largest coffee player; and the U.S. - where it leads the category of refrigerated fresh dips and spreads, including hummus. The group employs more than 14,000 people around the world.

Strauss has strategic and financial partnerships with leading global players such as Danone, PepsiCo, Haier and Virgin. The Group is traded on the Tel Aviv stock exchange (Ticker: STRS) and is included on the TA35 Index (TASE largest public companies). Strauss is rated ilAA+ by S&P Maalot and ilAa2 by Moodys Midrug (equivalent to A-/BBB+ and A3/Baa1, respectively, on an international scale).

The Group's non-GAAP 2018 sales were approximately NIS 8.5 billion (including partnerships sales), of which international operations accounted for roughly 50%.

Strauss was one of the first Israeli companies that identified the business opportunities in the food tech arena. 8 years ago, Strauss formed Alpha Strauss, its innovation arm, and the Kitchen Tech Hub, that hosts some of the most promising FoodTech startups in the world.

Related People

Giora BardeaFounder

Israel - Tel Aviv-Yafo, Tel Aviv District

As Chief Executive Officer at Strauss group and an experienced business leader, Giora operates with a clear purpose to improve people’s lives across the world.

Giora leads a team of over 15,000 employees around the world that bring joy and value to millions of people and serves as Strauss group's CEO since September 2018. Under his leadership, Strauss has expanded globally, while managing complex business units and establishing best practices in Israel and in the group's operations worldwide.

Giora held a key role in the merger between Strauss and Elite and in the following 5 years, managed the consolidated activity in Israel. Through rich experience in leading global CPG efforts Giora has built and nurtured long lasting partnerships with global companies such as Pepsico, Haier, Virgin and Sao Miguel.

Giora volunteers as chairman of the executive board of the nonprofit ERAN Emotional First Aid, and has been active for many years in the Maccabi World Union.

LinkedIn https://www.linkedin.com/in/giora-bardea-2b3595209/?originalSubdomain=il