Orb a Charlotte-based software development startup founded by Alvaro Morales is on a mission to revolutionize revenue generation for businesses. With $19.1M raised in Series A funding from Menlo Ventures, Orb is making it possible for every software company to align its monetization strategy to product usage. By taking a developer-first, data infrastructure approach, Orb provides a streamlined workflow for revenue generation, automating billing, and enabling pricing experimentation. From intuitive API for developers to fine-grained reporting for finance teams, Orb empowers every team with the transparency needed to make more effective decisions.

With the vision of pricing moving at the pace of product innovation, Orb is building a single source of truth that connects every unit of product usage to revenue. Their end-to-end approach lowers the engineering floor required to iterate on pricing and packaging and makes billing customization an occasional project rather than a full-time job. With Orb, businesses can get actionable insights from real-time customer usage to strengthen relationships, drive more value for existing customers, and unlock new revenue opportunities. Join the revolution and unlock your revenue potential with Orb.