Detroit-based technology startup TiiCKER has successfully raised $5 million in a seed funding round led by Red Cedar Ventures, a Michigan-based venture capital firm. The funds raised will be used to expand the company's platform, which brings together individual investors with the brands they know and love.

Founded by Jeff Lambert, TiiCKER is dedicated to rewarding individual investors for their loyalty to brands. The platform offers a unique online community that provides a multitude of shareholder perks and then helps investors claim them.

The TiiCKER team spends countless hours serving up a wide range of shareholder perks that include discounts on products, special access to events, and exclusive content. The platform also provides investors with valuable information about the companies they invest in, such as earnings reports, news articles, and analyst reports.

With the latest funding round, TiiCKER aims to expand its platform and attract more individual investors to the online community. The company plans to use the funds to further develop its technology and add more brands to its growing list of partners.