Santa Clara, California - Olyns Recycling, a company that innovates at the intersection of recycling and retail media, has announced today that it has successfully raised $4,000,000 in a Series A funding round. The funding was led by Vanedge Capital, a Vancouver-based venture capital firm that invests in disruptive technology companies.
Olyns Recycling was founded by Philip Stanger with a mission to accelerate the shift to a circular economy. The company's unique business model funds recycling through advertising, providing convenient beverage container recycling to consumers, and impactful advertising to brands through their dual-purpose RVM Cubes. These RVM Cubes are located at the entrance of popular retailers, where they redirect more than two metric tons of material each year, 91% of which would otherwise end up in landfills or oceans.
"Our RVM Cubes provide value to retailers, brands, and people. We help host retailers attract foot traffic, meet state recycling regulations, and earn revenue from ad sales. Brand advertisers reach consumers in-store, enhance their sustainability credentials and access high-quality recycled plastic. People get convenient recycling, bottle deposit redemptions, and valuable rewards," said Philip Stanger, founder of Olyns Recycling.
The funding will be used to expand Olyns Recycling's operations across the United States, with more than 140,000 locations where their RVM Cubes could be installed. These dual-purpose Cubes are well-suited to any high-traffic location, indoor or outdoor, where consumers purchase, drink, and discard beverage containers. This includes grocery stores, pharmacies, shopping malls, service stations, transportation hubs, cinemas, stadiums, and corporate and college campuses.