Founded by Roi Agababa, Novidea is transforming the insurance industry with its born-in-the-cloud, data-driven insurance management platform, which has garnered $50M in Series C funding from investors Battery Ventures, Cross Creek, Israel Growth Partners, and JAL Ventures Fund. Built on Salesforce, Novidea empowers insurance brokers, MGAs, and cover holders to grow their businesses, delight their customers, and streamline access to valuable data across every phase of the insurance journey. Novidea's insurance software solution integrates front, middle, and back offices to provide a complete view of customers and stakeholders, enabling businesses to be more customer-focused and adaptable to market conditions. 

Novidea's truly open API framework gives customers the flexibility to add functionality, capabilities, and services as their business grows, with zero hassle and no costly integration process. With actionable intelligence from any device, anywhere, Novidea's data-driven insurance distribution platform provides real-time access to data at the point of need, enabling clients to make better-informed decisions and deliver greater customer value. With a proven track record and a scalable platform, Novidea is the trusted insurance management system of choice for brokers, MGAs, and cover holders worldwide.