El Segundo, California - Nativo, the leading storytelling platform for brands and publishers, announced today that it has raised $25,000,000 in a funding round led by Capital IP, a prominent investment firm.

Founded by Justin (Justin Choice) Choi in 2010, Nativo provides a platform that enables brands and publishers to distribute brand stories at scale, while also gaining more insights about their content than anywhere else. With the largest native reach in the industry, Nativo empowers brands to tell their stories to a wider audience and unlock return on content through unparalleled insights. For publishers, Nativo's platform enriches monetization with breakthrough technology for accelerated webpages and comprehensive support for next-generation ad formats.

The $25,000,000 in funding will be used to expand Nativo's reach and continue to invest in the technology that is driving the advertising industry forward. Nativo's mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today's digital consumer.

"We are thrilled to receive this investment from Capital IP, as it will allow us to continue to innovate and build upon our platform," said Justin Choi, founder of Nativo. "Our goal is to enable brands and publishers to tell their stories in the most impactful way possible, and this funding will help us achieve that."