Austin, TX -MVP, a pioneering software company based in Austin, TX, announced today that it has successfully raised $20 million in a recent funding round. The investment was led by Verance Capital and Align Capital Partners, two prominent venture capital firms specializing in technology and media.

MVP aims to transform the way brands, properties, and agencies quantify the value of partnerships, sponsorships, and activations. By providing an integrated and cohesive omnichannel view that encompasses various media platforms such as broadcast, streaming, social, digital, audio, in-venue, and on-location, MVP's software enables businesses to accurately evaluate the impact and effectiveness of their strategic marketing initiatives.

"We understand the challenges faced by businesses in the measurement space," said Brian Foley, Founder of MVP. "That's why we are committed to delivering a transparent methodology that eliminates the reliance on proprietary metrics. Our solution provides comprehensive performance analysis and valuation, allowing our clients to make data-driven decisions at both the individual partner and portfolio level."

MVP's software platform seamlessly integrates with existing people processes or systems, automating tasks in a traditionally service-heavy industry. This automation empowers businesses to drive more efficient and impactful solutions, saving time and resources while gaining accurate insights.

"We are incredibly grateful to our roster of trusted partners who have placed their trust in our platform," added Foley. "Their reliance on MVP's unbiased data is a testament to our commitment to delivering accurate and transparent information. We are thrilled to continue our mission with this new funding, pushing the boundaries of omnichannel measurement even further."