New York, New York - Madhive, the pioneering technology company revolutionizing modern TV advertising, announced today that it has successfully raised $300,000,000 in its latest funding round. The investment was led by Goldman Sachs Asset Management, a global leader in investment management and wealth management services.
Madhive has established itself as the foremost provider of advanced technology solutions tailored for the ever-evolving landscape of TV advertising. The company's self-service platform empowers advertisers to streamline and automate their buying process within a unified operating system. This innovative approach enables advertisers to efficiently plan, target, activate, and measure their campaigns with unprecedented simplicity, accountability, reach, and control.
Madhive's proprietary bidder and device graph, which analyzes a staggering 260 billion available ad opportunities per day, serves as the backbone of its platform. This cutting-edge technology ensures that advertisers can achieve precise and brand-safe audience connections at scale. The company has earned the trust of leading local content owners, creators, and distributors, including esteemed partners such as FOX, Scripps, and TEGNA's Premion. Additionally, national agencies and brands have embraced Madhive's platform, resulting in over half a billion dollars in media across 12,000+ daily campaigns.
Commenting on the funding round, R. Spencer Potts, Founder of Madhive, expressed his enthusiasm for the future: "This significant investment is a testament to the incredible progress and unwavering dedication of the entire Madhive team. With the support of Goldman Sachs Asset Management, we are poised to accelerate our growth trajectory and further solidify our position as the premier technology partner for modern TV advertising."