Kite, the groundbreaking technology and internet startup, has raised an astounding $200M to reimagine commerce and revolutionize the way products are made, moved, marketed, stored, shipped, and sold at scale. Founder Rob Solomon is spearheading a clean-slate platform from scratch that unlocks the full potential of every product that moves through the system. With predictive, assistive, and evaluative AI, Kite is creating intelligent customer acquisition and a synergistic supply chain to power product growth into thriving, beloved brands. 

They believe that inventors deserve to keep inventing, without being stymied by the cost of doing business, and strive to strip away the complexities of commerce to accelerate product transformation. The Kite Effect, as they call it, is the process by which the platform gets smarter as each new product utilizes it, creating efficiencies at every turn to intelligently scale the brands they find, invest in, acquire, and operate. Backed by influential private equity firm Blackstone and creation-oriented investment firm Juxtapose, Kite is on a mission to create a world where entrepreneurs have access to the competitive advantages that propel their products to succeed and scale.