Petach-Tikva, Israel - Incredo Ltd. (Formerly DouxMatok), a leading innovator in the food and beverage services industry, announced today the successful completion of its Series C funding round, raising an impressive $30 million. The round was led by prominent venture capital firms Pitango and BlueRed Partners. This latest investment will fuel Incredo's mission to create a happier and healthier world by revolutionizing the way we experience sugar.

Incredo, founded by visionary entrepreneur Ari Melamud, is dedicated to providing consumers with delicious taste while significantly reducing sugar consumption. The company has pioneered a breakthrough technology known as Incredo® Sugar, which enhances the sweetness perception of sugar molecules.

The $30 million raised in this funding round will be instrumental in accelerating Incredo's growth and expanding its reach globally. The investment will support the company's research and development efforts, manufacturing capabilities, sales and marketing initiatives, and further advancement of its proprietary technology.

Ari Melamud, Founder and CEO of Incredo, expressed his gratitude to the investors and his excitement for the future. "This funding marks an important milestone in Incredo's journey. With the support of Pitango and BlueRed Partners, we will be able to accelerate the adoption of Incredo® Sugar and make a tangible impact on global sugar consumption. We are committed to providing consumers with healthier choices while maintaining the pleasure of indulgence."