Hype, a marketing and payments platform for creators and small businesses based in New York raised $10 million in Series A funding led by King River Capital with follow-on participation from existing investors Bullpen Capital, Precursor Ventures, Bloomberg Beta, Tapestry VC, and Sterling Road.

Hype is an all-in-one marketing and payment platform for anyone looking to grow their business through social media. Creators can use the software to create a website in minutes, earn money from subscriptions and tips, send message blasts to followers, and track key business analytics. The company, which was founded in 2016, is assisting a new generation of creatives and experts in achieving financial independence while pursuing their passions.

Hype, led by CEO and Co-Founder Nick Chen, offers a platform that bundles key marketing and revenue tools for creators through its new Hype Kits collection. Hype aims to provide the most relevant tools to anyone looking to activate and monetize the online community they've built, regardless of their platform or business model, with 11 premade Kits available at launch. As the company continues to develop its intelligence around success factors in the new small business economy, new and existing users can select the Kit that best meets their needs and expect a personalized product experience over time.