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Cure Hydration Raises $5.6M in Series A Funding.

Cure Hydration Raises $5.6M in Series A Funding.

April 18, 2023

New York City, NY - Cure, a functional beverage brand, announced today that it has raised $5.6 million in Series A funding. The round was led by Lerer Hippeau, with participation from Valedor Partners, Simple Food Ventures, Great Oaks Venture Capital, Joyance Partners, Silas Capital, and professional tennis player Kim Clijsters.

Lauren Picasso, Founder and CEO of Cure, said, "We're thrilled to have such a diverse group of investors joins us in our mission to help people stay hydrated and recover more effectively. Our Hydrating Electrolyte Mix is based on a perfectly balanced formula developed by the World Health Organization, and we're proud to be the only brand bringing this level of hydration to the US market."

Cure's Hydrating Electrolyte Mix contains 4x the electrolytes of a sports drink without any added sugar or other artificial ingredients. Made with coconut water and pink Himalayan salt, Cure's product is designed to help people recover from everyday life stressors such as exercise, travel, late nights, or illness. Additionally, Cure offers an Energizing Drink mix made with natural caffeine and its essential electrolyte mix.

The round of funding will help Cure continue to expand its product line and distribution channels. Currently, Cure's product is available online at curehydration.com, Amazon, Thrive Market, and in over 9000 retail stores, including CVS, Walgreens, GNC, Gelsons, Erehwon, and CIBO Market.

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